Jim Honiotes

Vice President

Jim is a seasoned sales and marketing executive with over 30 years of experience driving revenue growth and building high-performing teams across the telecommunications, media, and B2B services sectors. With a proven track record of success in both entrepreneurial ventures and established enterprises, Jim has consistently delivered transformative results through strategic vision, operational excellence, and a relentless focus on customer value.

As Vice President of Sales Growth Advisors, Jim brings deep expertise in strategic sales leadership, business development, and market positioning. He is widely recognized for his ability to identify untapped market opportunities, build scalable sales processes, and lead organizations through periods of rapid expansion and change. His leadership style blends analytical discipline with a people-first mindset, fostering cultures of accountability, innovation, and continuous improvement.

Jim has held executive roles at a diverse range of companies—from fast-growing startups to national service providers—where he has led cross-functional teams, launched new product lines, and spearheaded go-to-market strategies that have significantly increased market share and profitability. In addition to his corporate leadership, Jim founded Prosonta Associates, a consulting firm that provides fractional VP of Sales and Marketing services to companies navigating growth, transformation, or turnaround scenarios.

A thought leader in the field, Jim is the author of three influential business books: The Profit Paradigm Shift, Dominate Your Competition, and The Lead Generation Playbook.

Known for his consultative approach, data-driven insights, and ability to simplify complex challenges, Jim is a trusted advisor to CEOs, founders, and executive teams. He partners with clients to build robust sales infrastructure, develop high-performing teams, and execute go-to-market strategies that deliver measurable and sustainable results.