The Sales Accelerator is the new weekly sales blog by Sales Growth Advisors. We are a mid-market sales growth consulting firm that works to grow your business, scale your company, and boost your margin. Our blog is designed to give you brief tips about sales, to educate, to get you thinking about growth, and to get your sales line moving up and to the right! But don’t just take our word for it – contact us and put our services to work for you!
A Sales Funnel and a Sales Pipeline are both essential tools as part of a sales strategy, but they serve different purposes and offer distinct perspectives on the sales process.
The Sales Funnel illustrates the buyer’s journey from awareness to decision. It’s called a funnel because it narrows at each stage—many leads enter at the top, but only a few convert into customers at the bottom. The funnel emphasizes lead volume and conversion rates, helping marketers and sales teams understand where prospects drop off and how to improve engagement.
In contrast, yet in alignment is the Sales Pipeline is a visual representation of the stages a salesperson follows to convert a lead into a customer. It focuses on the seller’s actions—such as prospecting, qualifying, presenting, and closing. Each stage in the pipeline represents a step in the sales process, helping the salesperson and his/her team to manage opportunities and forecast revenue.
The goal of all salespeople is to get leads into and through the Sales Funnel and then into the Sales Pipeline to qualify and close. Get Your Sales Line Growing Again! Contact Sales Growth Advisors