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customer needs analysis
How Do You Add Value on Every Sales Call?
August 18, 2026
The most successful sales professionals understand that every customer interaction should deliver value. Whether the call results in a sale…
Do You Have a Real Passion for Sales?
August 11, 2026
Sales is often viewed as a profession driven by numbers, quotas, and targets. While those elements are important, the most…
Do You Really Know Your Customers?
August 6, 2026
Most sales professionals believe they know their customers well. They know the company name, the key contacts, and perhaps the…
What’s the Best Way to Measure Customer Sales Potential?
August 4, 2026
One of the most important questions in sales is determining where the greatest opportunities exist. Measuring sales potential helps sales…
Effective Phone Selling – Yes, Even In Today’s Environment
July 30, 2026
Despite the rise of AI, social media, and virtual meetings, the telephone remains one of the most powerful tools in…
Getting Over “I Don’t Really Want to Call This Guy”
July 28, 2026
Every sales professional has faced it: staring at a name on a call list and thinking, “I really don’t want…
How Do You Lose an Account Firmly in a Competitor’s Hands?
July 23, 2026
Winning and retaining customer accounts in today's competitive market requires more than a great product. Ironically, some sales behaviors virtually…